Sound & pronunciation
Spelling & recall
Meaning & associations
Cross-language fit
Room to grow
Naming guides/Name shortlist scorecard
FREE NAME COMPARISON TOOLMake the trade-offs in your name shortlist visible
Compare three to five baby, company, product, or brand name ideas on the criteria that matter to your decision. Keep the useful conversation; leave the false certainty behind.
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Compare your shortlist
Add three to five names, score the trade-offs, and use the notes from your own research to guide the next conversation. Nothing entered here is sent to NameLab.
1weak fit·5strong fit
Sound & pronunciationEasy to say and hear correctly?
Spelling & recallEasy to spell and remember after hearing it once?
Meaning & associationsDoes it support the intended idea and avoid unwanted associations?
Cross-language fitDoes it travel reasonably across the markets that matter?
Room to growWill it still fit if the offer, audience, or category expands?
You can compare up to five names. A higher total is not a clearance decision.
A BETTER SHORTLIST CONVERSATION
Score the reasons, not just the reactions
Teams often get stuck because every name feels like a matter of taste. A shared scorecard gives people a concrete way to explain why a candidate feels clear, distinctive, awkward, or better suited to a future market.
- 01Use one briefWrite the audience, promise, markets, and exclusions before anyone scores.
- 02Score separatelyLet each person score first, then discuss the gaps rather than averaging away disagreement.
- 03Verify finalistsCheck trademarks, domains, handles, registries, and local-language meaning independently.
Useful resources for a stronger naming decision
About this name comparison tool
What does this scorecard measure?
It helps you make subjective trade-offs visible: pronunciation, spelling and recall, intended associations, cross-language fit, and room to grow. The scores come from you and your team.
Does a high score mean a name is available?
No. The scorecard does not search trademarks, domains, company registries, app stores, social handles, or local-language use. Complete those independent checks before public or commercial use.
Is the information I enter stored?
No. Names and scores stay in your current browser session and are not sent to NameLab. Refreshing the page clears them.
How should a team use the result?
Start with a shared naming brief, score each candidate separately, discuss the biggest disagreements, then take only the strongest short list into availability and language research.